The Academy Awards, commonly known as The Oscars, are
one of the most prominent film awards in the United States. The
Awards are granted by the Academy of Motion Picture Arts and Sciences,
a professional honorary organization which as of 2003 had a voting
membership of 5,816. The most recent awards were the 77th Academy
Awards.
The official name of the Oscar statuette is the "Academy
Award of Merit." The Academy Award statuette
was allegedly nicknamed Oscar when Academy librarian Margaret
Herrick saw it on a table and said, "it looks just like my
uncle Oscar!" The nickname stuck and is used almost as commonly
as Academy Award, even by the Academy itself. In fact, the Academy's
domain name is oscars.org and the official website for the Academy
Awards is at oscars.com. The awards were first given at a
banquet in the Blossom Room of the Hollywood Roosevelt Hotel on
May 16, 1929 but there was little suspense since the winners of
the awards had already been announced three months earlier on
February 18. To qualify, a film had to open in Los Angeles during
the twelve months ending on July 31 of the preceding year. The
1934 and later awards have all been based on openings in the previous
calendar year. The 1932–33 awards were based on a 17-month qualifying
period. The "opened in Los Angeles" clause allowed Charlie
Chaplin to win his only voted Oscar for Limelight which was made
in 1952, but did not open until 1972. The rules have changed since
then so films more than two years old are not eligible.
The awards night itself is an elaborate extravaganza, with the
invited guests walking up the red carpet in the creations of the
most prominent fashion designers of the day. The ceremony and
extravagant afterparties, including the Academy's Governors Ball,
are televised around the world.
The members of each branch determine the nominees in their respective
category, after which the entire membership votes for the winner
in all categories. The ballot itself contains just the title of
a work – not the persons involved – for all categories except
acting.
Less subjectively, it is clear that movie studios spend large
amounts of money on campaigning for their films. Around nomination
and voting time, film trade publications are filled with ads headed
"for your consideration". Miramax has been the most
widely discussed (and arguably successful) studio to use this
technique. An award can give a film a huge boost at the box office
and make an artist an industry "power player" overnight.
In the past few decades, the advent of VHS and DVD have given
Academy Awards a new level of importance, as the attachment
of a win or even nomination in a prominent category can dramatically
increase sales and rentals. The Academy has made a public effort
to crack down on these campaigns, but the results have been mixed.
Such influence is nothing new: for example, it is widely believed
William Randolph Hearst ran a campaign to ensure that Citizen
Kane – a film regarded by many as the greatest of all time – did
not receive any Academy Award nominations. The film ended
up receiving only one trophy despite nominations in nine categories.